Privacy Notice

Last updated 25th March 2022

This Privacy Notice explains how Prescribing Decision Support Ltd collects, uses, and shares personal information that you provide to us, or that we may otherwise obtain or generate, which relates to you. Please take a moment to review this Privacy Notice.

Prescribing Decision Support Ltd, Centre for Medicines Optimisation, The Hornbeam, Keele University, Keele, Staffordshire, ST5 5BG is the data controller of your personal information. if you have any questions, feel free to get in touch via

1. What personal information do we collect, and where do we obtain it from?

When you interact with this website, we may collect information about you from two main sources:

Web analysis is the gathering, collection and analysis of data about the behaviour of visitors to websites. Among other things, a web analysis service collects data on which website a visitor has come to a website from (so-called referrers), which pages of the website were accessed or how often and for which period of time a page was viewed. It also allows us to track how many times the toolkit has been downloaded and the geographical location (country, city) of visitors to the website.

For more information please see Google’s Privacy & Terms.

To disable the Google Analytics cookie, you can choose to have your browser notify you when cookies are being written to your computer or accessed, or you can disable cookies entirely.

2. How we use your personal information

We use your personal information to:

3. We sometimes share your personal information

We may share your personal information with the following:

4. How long will we keep your personal information?

As a general rule, we keep your personal information for as long as required to comply with law and for the duration of the website and toolkit’s availability.

5. How secure is your personal information?

We use a variety of security technologies and procedures to help protect your personal information from unauthorised access, use or disclosure.

6. Exercise Your Rights

You have the right:

Other toolkits

Prescribing Decision Support, Centre for Medicines Optimisation, The Hornbeam, Keele University, Keele, Staffordshire, ST5 5BG.

For any enquiries to Thermo Fisher Scientific.

Developed in partnership between the Midlands Practice Pharmacy Network and Prescribing Decision Support Ltd at the Centre for Medicines Optimisation, Keele University. Both parties reserve the right to update and change the Managing Allergic Triggers in Asthma Toolkit at any time in order to address changes in clinical guidance and best practice, improve functionality and reflect changing user and business needs. Both parties also reserve the right to withdraw the Toolkit if and when its content is out of date and no longer consistent with clinical guidance.

April 2022

© 2022 PDS Ltd

Privacy Notice